A Recent Trend
After the financial crash of 2008, a lot of companies were looking to cut back on marketing costs and were wondering if it was even worthwhile exhibiting at the same shows. But not exhibiting at a show where your customers have been expecting to see you for years could be like taking the sign down over your store or disconnecting your phone; it would give the impression you had gone out of business. So many of our customers concluded they had to be there, but perhaps not with the same large, complex, heavy exhibit as in the past. One of the main reasons to exhibit at a show is to be where the customers all are and be able to talk wth them about your latest developments.