Photo Mural DesignTeam SMS was a group of independent technology companies pursuing contracts with the Defense Department. It was headed up by a company in Syracuse that had been an Ocean Color customer for several years. The challenge was to create an eye-catching mural design that would convey several themes including technology, defense, and patriotism. This design breaks the first rule of trade show design, which is to keep the verbiage to an absolute minimum. The long list of specific technology services serves the purpose of communicating that this group of technology companies offered a full range of services, and it added needed gravitas to the overall design.